I’d urge everyone to stop what they are doing and read this article (preferably while listening to some Joshua Bell). While reading it, ask yourself whether you spend enough time appreciating the beauty around you on a daily basis? Does anyone?
It seems to me that in a highly digital world, we are more prone than ever to tune out nature and beauty, to miss opportunities that lie in front of us. Context is clearly important and this serves as a good lesson for anyone thinking about a career in marketing or branding.
Where and when are the right times to reach a customer? How does one pierce the digital shield that we all live within? What resonates? Why?
No matter what you think, try unplugging for a little bit each day. Try not listening to your iPod during your commute. Take the long way home and try to notice something new. Stop and listen to a street performer. You just might find beauty in the most unexpected of places.
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